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Local Television Market Universe Estimates - Nielsen
Sep 26, 2015 ... Designated Market Area (DMA). TV Homes. % of US. Total HHs. TV Penetration %. 41. Grand Rapids-Kalmzoo-B.Crk. 717,990. 0.634. 780,100.
2016-local-television-market-universe-estimates.pdf

nielsen dma—designated market area regions 2015–2016
Time zone boundaries are based on data from ARCGIS Online. Counties assigned to a DMA region but not contiguous to other counties of that market.
2015-2016-TV-DMA-map.pdf

Nielsen DMA—Designated Market Area Regions 2012 - Seventh Point
Nov 27, 2012 ... DMA® region: Generally a group of counties in which the ... The Canadian data were supplied by Nielsen Broadcast Index of Canada.
2012-2013 Large DMA Map.pdf

Market Book - Washington Post
Designated Market Area (DMA) and metro market. All data comparing the top 10 markets are reported using the DMA market definition. In most cases, data ...
16-3762-01-MktBook-web.pdf

STELAR DMA Report - National Association of Broadcasters
May 12, 2015 ... broadcast stations, it asks about availability of similar data for cable and .... The foundation of the Nielsen DMA system is the Metropolitan (or ...
DMASTELARComments051215nm.pdf

The Adaptation and Use of Nielsen Media Research - CiteSeerX
describes the Nielsen Media Research data set, and the methods employed by ..... proportion of television households with cable service in each local DMA.
Nielsenpaper_051403.pdf

2017 NIELSEN SCARBOROUGH LOCAL MARKET RELEASE
2017 NIELSEN SCARBOROUGH LOCAL MARKET RELEASE SCHEDULE ( DMA). Market. Release 1. Release 2. Abilene, TX. 7-Jul-17. Albany, GA. 25-Jan- 18.
pdf

Designated Market Areas: Using Zip Codes as a Marketing Tool
Sep 1, 2011 ... weighting the data would eliminate a significant percentage of the DMAs. ..... DMA® is a registered trademark of Nielsen Media Research, Inc.
viewcontent.cgi?article=1232&context=itrr_pubs

DMA Code Descriptions - Market Data Retrieval
DMA DMA. Designated Market Area. Code Rank. Gainesville, FL. 592. 162. Glendive, MT. 798. 210. Grand Junction et al, CO. 773. 185. Grand Rapids et al, MI.
dma.pdf

Nielsen Top 50 DMA Local Cable Rankings - Response Magazine
Nielsen operates as an information and measurement company worldwide. It offers ... data includes 50 DMAs and 15 cable/regional networks in each DMA.
nielsen-top-50-dma-local-cable-rankings

Nielsen - Semantic Scholar
channel database with TDLinx. Updated ... TDLinx retail hierarchies allow data and activity to be rolled ... (Nielsen DMA–Designated Market Area,. CBSA (Core ...
2135354e646b5ca6f74691d8e5858d82a840.pdf

Targeting Food and Beverage TV Ads at Minority and Low Income
It linked DMA-level Nielsen English language television ratings data from 2003- 2007 on the number of televised food ads to Census data on racial, ethnic and ...
BTG_targeting_TV_ads_brief_Oct_2014.pdf

Advertising and Demand for Addictive Goods: The Effects of E
Data Description - Aggregate and Household-Level Data. ▷ Nielsen Advertising Data. Weekly DMA-level TV ad impressions and GRPs. 2009-2014. ▷ Nielsen ...
tuchman_ftcmicro_0.pdf

TERMINOLOGY AND DEFINITIONS
estimate is published for the MSA and. DMA®. It can also be computed for ... DMA. Nielsen reports radio listening estimates for the Top 50 DMAs. (ranked on TV ...
terms_brochure.pdf

2016 Hispanic Impact Summmit Data - Houston Hispanic Chamber
Source: Nielsen 2015-16 Universe Estimates; HOU DMA (Designated Market Area) ... 2016 Hispanic Houston Impact Summit ~ Data for reference purposes only.
Hisp Hou Impact Summit - research download.pdf

Finding the right patients and investigators for faster clinical - Optum
claims database to work, so you can zero in on the best sites and enroll patients faster: .... licenses DMA and population data from Nielsen to ensure an exact ...
7691_QM_CIS_bro_final_LR.pdf

Federal Communications Commission DA 11-1454 Before the
Aug 29, 2011 ... A. Section 304(1) Findings: Data Analysis of the Number of .... A DMA is a Nielsen-defined television market comprised of a unique group.
DA-11-1454A1_Rcd.pdf

great programs. great audiences. - American Public Media
Source: Nielsen Audio, Nationwide DMA data, Fall 2014. ARTS & IDEAS. A PRAIRIE HOME COMPANION®. The legendary live music and variety show, ...
2015_apm_underwriting_guide_v2.pdf

genesys - Marketing Systems Group
Analyzing population and commuting data collected during the 2000 ... A three- digit number assigned to each DMA by The Nielsen Company and used for ...
Glossary.pdf